Digital marketing in Nigeria as a restorative tool for brands facing crisis.

The world today is in an era where technology is the driving gear for almost everything. The marketing industry has not been left behind in this. Transformed from traditional methods such as printouts to include innovative means like digital marketing, this tool continues to prove its relevance to businesses in Nigeria. This has consequentially created a dimensional shift in the way businesses approach their customers, causing a demand for digital expertise capable of establishing strong online presence for businesses.

Digital marketing in Nigeria has also become a tool crisis managers like Creo utilize in dampening the effects of crisis when client brands find themselves in one. A good crisis management company knows the importance of immediate response to a crisis in a company, especially through online platforms. A crisis left way too long before being attended to becomes just as a wound that’s been left to fester – the public is allowed to build its perception on its own, people are allowed to spin stories from rumours. Such a case affirms the popular saying that goes ‘Silence means yes’. In this case, it would mean ‘yes we are incapable of attending to our  clients needs’.

As a tool that can reach millions of people worldwide, it is safe to say there is no better means of changing the narrative of Nigerian brands than through digital marketing. It remains one of the most creative and lucrative ways to reach people in large numbers and achieve outstanding results. A business that chooses to ignore the importance of digital marketing during crisis puts itself at the risk of allowing such crisis permanently determine its brand’s reputation.

Digital marketing has proven to be dynamic and engaging, consisting of an array of divisions that include email marketing, content marketing, social media marketing, affiliate marketing, mobile marketing, pay-per-click, SEM and more. It is visible that this is a cost-effective tool that can be worked in different ways to help reposition brands, increase sales, boost ROI, and connect with the customers of brands experiencing crisis.

To the Nigerian community, most especially, the benefits of digital marketing abound, but it takes expertise and knowledge to effectively utilise it. Creo offers these in its services to brands. The company uses its decades of experience to help companies who have been made vulnerable during a crisis come out strong and resilient. It takes the level of research and strategy this company delivers to properly guide companies and their staff through proper reaction during a crisis.

Overall, effective crisis management entails great strategies, profound creativity, compelling storytelling and determination. It requires skill, devotion, unwavering support, and if there’s any company that has used these to help hundreds of brands, HNIs, non-profits, governments, and donors build untouchable brand reputations, it is Creo.

The importance of Influencer marketing in Nigeria to brands in crisis.

In every business, crises are part of everyday risks. They can never be fully prepared for. As a result of the difficulty in anticipating these disruptive changes, every business is likely to encounter them one way or the other. What now stands paramount is being able to resurface with minimal destructive effects. Luckily, this can be achieved using the right tools to effectively handle these crises as they come; if not, they pose the risk of escalating beyond repair.

Crisis management companies have all recognised the importance of using marketing as one of the most effective tools to reposition brands during crisis. Through its public perception shaping benefits, it can help businesses offset some of the harms resulting from crisis. In the fast-paced world, we live in now; marketing has, however evolved in the past few decades to include digital marketing with a further subdivision into influencer marketing, a trend that has recently taken over Nigeria.

Influencer marketing in Nigeria involves partnering with top Nigerian influencers who have substantial followings to promote brand ideologies and services. As a tool that drives engagement and boosts reputation, it has proven itself to be a strong communication medium that can help brands reconnect with old customers while attracting and delighting new customers.

When crisis hits any business, it is capable of destabilising progress, causing a loss of customers and collapsing the business in the long run, more so in our present technology-oriented world. Today’s world is one that thrives online. Social media has been a vital connective tool that keeps people in touch within seconds. The result of this is that when brands are hit with crises, they now have an increased risk of becoming media sensations overnight. With little to no control on what is being said about brands, it becomes critical to engage expert companies like Creo to use tools like influencer marketing to improve brand images.

Such expert companies have the requisite skills to quickly assess the situation and provide strategic solutions that deliver results. For instance, Creo, as a storytelling, brand repositioning and crisis management company, utilises its years of experience in creating compelling brand stories to transform brand identities. The company is devoted to providing lasting results, helping brands manage crisis and its aftershock. Well-versed in the latest trends, this leading company has used influencer marketing to help Nigerian companies, non-profits, donors, governments, and HNIs tell their brand stories in uniquely restorative ways, reconnecting them to their customers.

It isn’t enough to manage present crisis; strategies have to be put in place to reduce future risks. Brands like Creo use stealth and intuitive thought to manage social media crises, health scares, investigations, location closures, product failures and recalls, employee revolts and more, while also building resilience against future crises.

Companionship goes a long way in allaying fears during crisis, and that is one thing Creo always provides to its clients. Determined to provide all possible support to companies facing crisis, the company has proven its worth time and time again as the best go-to during crises.

Crisis, when not managed properly, are the undoing of any business empire. Strong business empires around the world realise this and go the extra mile to fortify themselves against current and potential crisis situations. While larger firms have their own crisis management teams, some others employ the services of renowned and respectable crisis management companies like Creo.

Creo is a success-oriented firm created to help companies deal with three major aspects of any business – Crisis management, Brand repositioning and Storytelling consultancy. It has helped many companies achieve outstanding reputation and stability while telling their brand stories in new and intriguing ways.

This leading crisis management firm has demonstrated the capacity, across Africa, to handle social media crises, health scares, investigations, product fails and recalls, protests and attacks by special interest groups, cyber security and data breaches, false accusations, employee revolt and ads that backfire.

It is an industrious firm that seeks to understand your business values and how your needs can be incorporated to fit into these values.

Creo has helped hundreds of companies across Africa deal with crises in uniquely restorative ways that have sustained their already built image quality. The company is built to use stealth and intuitive thought to deal with business crises and their aftermath. It has devoted itself towards engineering resilient and sustainable management strategies against future crises.

Empowered by an outstanding team of diverse professionals, Creo has equipped many companies in Nigeria and Africa with the requisite skills and business plans to manage crises, developing and expanding business stability in the continent, hence giving a new face to the economy itself.

The company has built a standard reputation that has inputted trust and quality in its brand, enabling businesses to completely hand over their crisis management into their hands while focusing on more important business aspects.

The inevitability of crisis in any company, makes Creo an indispensable asset to every business culture, preventing the escalation of every crisis, simple or complex. Creo is the support you need for achieving an outstanding business while being rest assured you’re in safe hands.